about

MTD Group at a Glance

MTD Group is a family-owned marketing and consulting firm specializing in perishables
products sold in supermarkets, club stores and supercenters throughout the United States.

Frank Pellettiere, our founder, was ahead of his time back in 1971 when he decided to begin
tracking deli and bakery products sold across the United States. His mission then was the
same as it is now - to provide manufacturers, distributors and retailers of perishables products
with the tools and information necessary for growing their business profitably.

Every year since 1971 we have conducted an annual census of the supermarket service deli
and in-store bakery markets from which we generate customized DELI-SCANSM and

BAKE-SCANSM reports for our clients. Over the years we have supplied deli and bakery
information to most major manufacturers of deli and bakery products.

Today, more than 30 years later, MTD Group is still ahead of its time. In 1996 we created an
on-line category management tool specifically designed to handle random weight products - the
first of its kind in the industry. Today that product, known as our Perishables Category
Management System, is being used to measure the effectiveness of promotions, identify

product opportunities, create and monitor category plans, measure market shares, etc., without
the need for universal product codes.

Fran Pellettiere and Amy Pellettiere currently run MTD Group. They each have more than 15
years experience in perishables analysis and consulting. They, together with their experienced
staff, conduct all of MTD's research.

Please click on Programs to learn how we can help grow your perishables business.